My Instagram Update

A few months ago, I wrote about the issues I have with Instagram. I know it's super shallow and in the grand scheme of things, Instagram is not very important, but it's something I care about and I've been thinking a lot about it. I decided to sit down and create a strategy for my design account so I can create and share better things.

Here's what my pages look like right now:

Why do I have two Instagram accounts?

I have two Instagram accounts so I can share personal, non-staged photos with my close friends and family without exploiting them/breaching their privacy (is that the right use of that word?) but so I can still share beautiful pictures and designs. Basically, I want a place to share things that I have created or am inspired by, but I don’t want to be a sell-out, and I don’t want to sell-out my family, either.

What is the purpose of the Rebecca Peterson Studio account?

The RPS Instagram account exists to (A) give me a platform to share my professional and personal projects, (B) encourage me to maintain and develop my creative skills, and (C) to potentially help me earn money either by finding freelance work or by creating designs and selling them. There are a couple accounts on Instagram I really like that I’m looking to as inspiration:
• Plum Street Collective
• Alexa Zurcher
• Emma Rose Company
• The Aloha Stride
• Lauren Eliza Hooker (Elle & Company)
• Nikki Phillippi
• Blogilates

How often do I want to post on RPS Instagram?

I think *ideally* I would post at least 1X a week. I would love it if I could batch-create a bunch of content to post so that if I don’t have anything new to share, I can share those things. I also need to care less about the way my feed looks, but it’s so hard. I’m such a perfectionist!

What kinds of things do I want to post?

I’d love to share more of my actual design work and less “cutesy” things that don’t really have anything to do with anything. I really don’t want to be one of those ambiguous marketing “gurus” who share pretty flat lays and pictures of their coffee without ever really sharing what they do. I want this account to be a place where people can actually see my work and *hopefully* be impressed! Obviously I need some kind of editorial calendar, but this is what I’ve been thinking about posting so far:
• Inspirational quotes (obviously, but I should choose good ones)
• Any kind of cute printable that I make
• Interior design (AKA pictures of my apartment)
• Screenshots of anything I make at work
• Any crafts I make
• Books I read!
• More pictures of myself, living my life and being real
• Highlights of things I’ve done in the past? Is that too annoying?
• An organizational tip I think it worth sharing
• Things I’m learning about photography

Who am I trying to be?

I’m trying to be myself. I honestly spend a lot of time on my computer, looking at designs, studying designs, and creating designs for myself! I think focusing on my Instagram account will help me refine my skills, gain exposure, and grow my confidence. And hopefully I can do all of that without being a phony!

♡♡♡
Rebecca